CX · UX · Service Design & Research
Strategic Foresight · Change Management
I approach design as a collaborative bridge between technology, processes, and people. In a team setting, I am the person looking to connect the dots—translating micro-level data into macro-level behavioural shifts. I believe our most impactful work happens when we move beyond short-term efficiency gains to uncover the true intentions of our users, allowing us to build sustainable, lasting ecosystems.