UNIT BRICK REDESIGN

3G SOURCING

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CONTEXT

3G Sourcing LLC had decided to redesign their line of products - Unit Bricks. The mission is to rebrand and redesign a large size wholesale educational toys for US kindergartens to accommodate for the retail home used market, widening their target market.

Unit Bricks facilities children’s developing visual-spatial and geometric skills, as well as numeracy and mathematics. In the process of playing with building blocks, children gain a better sense of how objects and numbers fit together, exercise their planning skills, and providing a fun way to build up knowledge in science, math, engineering and creativity. Redesign includes:

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DESIGN BRIEF

  • Material Change
  • Scale Reduction
  • Built Collection Development
  • Retail packaging design
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