Design Thinking Approach in Value Management for Organizations
Master of Design | International Design & Business Management Capstone Thesis
INTRODUCTION
The design of business had never been so wanted, integration of design thinking had been the buzzword since DMI proved the growth of design-centric companies and outperformed S&P 500 companies by 219% during 2004-2014.
The bonding between Design and Business had now been recognised, but the difference in language, mindset and perspective in value made it an intricate yet rewarding. What and how could organizations prepare themselves to catch the ride on becoming one of the design-centric company?
“A bird’s-eye view of design challenges, coupled with a microscopic attention to detail, allows both business managers and design managers to use a shared vocabulary and to make better decisions.”
(Machado, 2016, p. 48)
BRIEF
This project aims to analyse the similarity between Design & Business processes as well as their way of delivering values. Aligning the differences with a common tool, allowing internal, external stakeholder as well as other key decision-makers to effectively communicate meaningful values for the users. By reviewing & integrating values from Economic, Technology & Design, building the future model of Strategic Design with a comprehensive "Business Model Design" Framework, helping companies transform into a design-centric company.
FRAMEWORK
Although the Design Value Index was created to rate the performance of Design Centric Companies, the secret sauce of being such company is still very vague to many other Traditional Companies or Startups.
The Design Management Conceptual Framework had been developed by identifying WHY? HOW? & WHAT? elements that create the Design Culture within a company.
Design Management conceptual framework (Shams & Lam, 2016, p. 31)
The Triple diamond model was developed base on multiple designs & business tools & framework, focus on enabling value creation, capture & retain. Using design thinking to strengthen the impact of value management throughout different business processes. Encourage a more effective way to extract values from data, knowledge & experience, translating these intangible values into a meaningful value proposition for the relevant stakeholders.
KEVIN H.Y. LAM | Copyright 2020 | All Rights Reserved